Hi, my name is Kristi.

Curious by nature. Intentional by design.

I'm a Product Designer with more than 20 years of experience designing digital products, user experiences, and customer journeys for startups, agencies, and Fortune 500 companies.

Throughout my career, one idea has remained constant: the best solutions begin with careful observation. Whether I'm researching user behavior, refining an interaction, or photographing changing light and weather in the landscape, I'm driven by curiosity and a desire to understand how people experience the world.

I believe thoughtful design isn't just about creating beautiful interfaces—it's about noticing what matters, asking better questions, and turning insight into experiences people genuinely enjoy using.