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Anthem Insurance Marketplace UX

CHALLENGE

Anthem needed a complete rehab due to their outdated, confusing health insurance website.

PROCESS

Working with a creative team composed of visual designers, art directors, creative director, and user experience designers we created concepts for custom care finders. We then worked to create wireframes that the visual team and development team were able to then take to complete the relaunch of Anthem’s insurance marketplace website.

SOLUTION

A completely relaunched user friendly care finder and insurance shopping experience viewable online at Anthem.com.